Corporate & Commercial

Brand Expansion & Licensing

Quastels understands that breaking into new markets can be complicated. Brand expansion can transform a business but it requires quality advice from experienced solicitors, coupled with practical commercial insight, to get the best results.

Ann-Maree-Blake-2-scaled-e1736439087958
Ann-Maree Blake

Partner

Corporate & Commercial

Key Contact

brand expansion solicitors

An introduction to Quastels for brand expansion and licensing

At Quastels we have a long established reputation for supporting clients ranging from founders, entrepreneurs, start-ups and SMEs through to multi-national blue chip organisations, family offices, private investors, private equity and venture capital investors as they expand brands.

The members of our brand expansion team are experts in all routes to expansion, offering specialist advice on franchising and licensing, agency arrangements and distribution agreements.

Deep industry knowledge, across the firm, ensures we understand the businesses we work with, applying expert legal experience in a tailored way that works specifically for each client. We are particularly well-known for our work in Hospitality, Leisure & Retail, Brands & Luxury, Recruitment & Talent Management, Sports and Digital Assets & Blockchain.

Quastels is known for its distinctly personal commitment to achieving our clients’ objectives. Our commercial and adaptable approach ensures we drive matters through, delivering results and confidence to every client.

We guide our clients through every stage of brand expansion and licensing deals, delivering expert legal advice and working hard to ensure communication is always easy. We get things done efficiently and purposefully, working collaboratively – whether as a part of our clients’ teams or across Quastels’ specialist areas of expertise – to deliver a truly tailored service. We pride ourselves on providing solutions to even the most complicated challenge, managing risks, maximising opportunities and ensuring results that keep our clients ahead of the competition.

Personalised legal expertise for expansion

Our brand expansion & licensing services

Find out more about our expertise

Key services include:

Franchising & Licensing Agreements

Drafting and negotiating comprehensive franchising and licensing agreements that protect intellectual property while setting clear terms for brand use, royalty structures, and compliance with brand standards.

Agency & Distribution Agreements

Advising on agency and distribution arrangements to facilitate market entry and brand expansion, ensuring that contracts are structured to protect brand integrity and compliance with local regulations.

Cross-Border Strategy & Market Entry

Developing market entry strategies, including cross-border legal considerations, regulatory compliance, and brand positioning to support smooth expansion into new territories.

Tailored Growth Strategies

Advising on custom growth strategies for brand expansion, including joint ventures, partnerships, and licensing models tailored to each client’s goals and industry.

Dispute Resolution

Assisting with the resolution of disputes related to licensing, franchise agreements, and intellectual property issues, helping clients enforce their rights and maintain control over brand representation.

The Quastels team

Our brand expansion and licensing experts

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