Quastels are proud to have advised on the new multi-year partnership between Aston Martin Aramco Formula One™ Team, and our long-term client, ELEMIS. Led by Corporate & Commercial Partner Ann-Maree Blake, the deal sees ELEMIS become the first Official Skincare Partner of Aston Martin Aramco Formula One™ Team, tapping into the growing female fan-base of the sport.
ELEMIS Champions Inclusivity in F1
ELEMIS, through this trailblazing partnership, are working to promote inclusivity within Formula 1, as the latest study suggests that the fastest growing fanbase are women aged 16 to 24, and that the female demographic now make up 41% of the sport’s overall fanbase. Ann-Maree led contract negotiations on behalf of ELEMIS, ensuring the B Corp company’s sustainability focus was spotlighted in the deal, meeting with Aston Martin Aramco’s own sustainability goals. This partnership not only marks an incredible milestone in the world of Formula 1 but also sets a new standard for innovation, sustainability, and inclusivity within the sport.
The deal includes ELEMIS launching exclusive, limited-edition product collections, offering guests at the Aston Martin Aramco Paddock Club Suite experiential treatments, and in May, at the Monaco Grand Prix, ELEMIS will create a luxury spa experience on board the Aston Martin Aramco yacht- all within the first year of the partnership.
Testimonial
“Working with Ann-Maree Blake at Quastels was nothing short of extraordinary. Her unparalleled expertise, strategic vision, and tireless commitment to our success transformed what could have been a complex deal into a flawless, high-impact partnership with the Aston Martin Aramco Formula One™ Team. Ann-Maree went above and beyond, not just meeting but exceeding our expectations at every turn. Her insight, professionalism, and passion for excellence made her an indispensable part of this landmark deal. Simply put, she is the gold standard in legal support.”
Sean C. Harrington, ELEMIS Co-Founder & CEO.
